the impact
The movie and radio movement had a huge influence on the American society and way of life. Movies and radios influenced the new mass consumer culture that emerged during the twenties. For the first time, Americans anywhere across the country could share identical experiences. They watched the same films, laughed at the same jokes, heard the same radio broadcasts, and had the same understanding of what was happening nationally and globally. These new forms of entertainment unified Americans and broke down walls dividing races, social classes, and ethnicity.
In addition, the new entertainment, specifically radios, also began a new era of advertisements, which boosted the economy and the mass consumer culture. However, advertisements were controversial. Many Americans believed they were an invasion of privacy and undermined their ability to separate the marketplace from their homes. The movement also was the start of indirect advertising, a type of advertising which used celebrities to sponsor products. The details of the product such as price, and where one could buy it were not included. This advertisement worked well because of the public's obsession and admiration of celebrities, a result of the popularity both radio broadcasts and movies.
These medias also exposed the american public to an unprecedented amount of information. For example, with the start of radio broadcasting Americans could now hear what various candidates for public office had to say, and could make a more educated decision on who they supported. On the other hand, it can be argued that broadcasts and motion pictures in the 1920s promoted anti-intellectualism and entertainment, instead of the pursuit of knowledge. Furthermore, they gave immigrants a way to more effectively familiarize themselves with american language and customs. Immigrants were now able to integrate much faster into american society. Overall, the creation and popularity of the radio and movies had a drastic impact on every aspect of American life, as they unified and informed the public.
In addition, the new entertainment, specifically radios, also began a new era of advertisements, which boosted the economy and the mass consumer culture. However, advertisements were controversial. Many Americans believed they were an invasion of privacy and undermined their ability to separate the marketplace from their homes. The movement also was the start of indirect advertising, a type of advertising which used celebrities to sponsor products. The details of the product such as price, and where one could buy it were not included. This advertisement worked well because of the public's obsession and admiration of celebrities, a result of the popularity both radio broadcasts and movies.
These medias also exposed the american public to an unprecedented amount of information. For example, with the start of radio broadcasting Americans could now hear what various candidates for public office had to say, and could make a more educated decision on who they supported. On the other hand, it can be argued that broadcasts and motion pictures in the 1920s promoted anti-intellectualism and entertainment, instead of the pursuit of knowledge. Furthermore, they gave immigrants a way to more effectively familiarize themselves with american language and customs. Immigrants were now able to integrate much faster into american society. Overall, the creation and popularity of the radio and movies had a drastic impact on every aspect of American life, as they unified and informed the public.